B - Deepening Research

Project : WildLeaks

1 - Carrier and actors of the project

Earth League International – ELI (formerly Elephant Action League), in 2014 launched WildLeaks, the world’s first whistleblowing initiative dedicated to environmental crime. Managed entirely by Earth League International, WildLeaks enjoys the collaboration of partners around the world, including environmental organizations, media and other experienced professionals

2 - Reseach question

How can we provide an informative app that helps identify the species and locate them while protecting the users' identity?

3 - Why this project?

Wildleaks offers a secure way to report wildlife crimes. However it's not user-friendly and a lot of reporting are missed because a regular person and even authorities can't recognize if they are in presence of endagnered species. I picked this project because it's a good initiative that takes actions but can find ways to incentives people more.

User Scenario

1 - User

Anyone from Customes and front-line enforcement agencies, wildlife conversation officers to the general public (high school students and tourists) can report

2 - Persona

About

Laurence is an active outdoor person who enjoys hiking with her dog on the weekeeds. She also likes to travel with her husband and teenage daughter, and discover new countries where she's able to see animals in their natural environment. She also volunteers in the local animal shelter. Her dreams is to go to Africa and Asia.

  • Age: 36 years old
  • Occupation: Account Manager
  • Income: 50k €
  • Status: Married with a daughter
  • Location: Bordeaux, France

Needs

  • Wants to share her love for travel and nature with her daughter
  • Discover new animals and places
  • Wants to spend quality time with her family, give the best to her kid
  • Help fight for animal rights

Frustrations

  • Scared to go to corrupter authotiries to report
  • Find a user-friendly app, WildLeaks demands too many steps before taking actions
  • Recognize endangered species
  • Look for educative tools for her daughter

Major Issues

  • Don't know enough about specie or local animal protection rights to report suspicious events
  • Need an easy to use and rapid tool to report anonymously

3 - Key Features

  1. Download Thor Browser
  2. Open Thor
  3. Click on Report
  4. Choose what to report
  5. Fill information
  6. Submit Report

4 - UX Storyboard